RockAuto has become a leading online auto parts retailer since 1999, offering extensive inventory, user-friendly browsing, and global shipping. Its cost-effective model and variety of deals attract automotive enthusiasts and repair professionals alike. The platform's focus on accessibility and affordability has driven its growing popularity across the automotive industry.

Rise in Popularity of RockAuto's Online Auto Parts Marketplace

Founded in 1999 in Wisconsin, RockAuto is a family-owned enterprise that has gained recognition for supplying top-quality automotive parts. Today, it is among the largest online distributors of auto replacement components, providing a wide range of products for many vehicle makes. Customers can easily browse and purchase parts directly through their website, with items categorized by brand and component type such as cooling systems, ignition, steering, and more.

About RockAuto

Started by two engineers, RockAuto operates purely online, avoiding physical retail spaces and minimizing costs. This business model allows for competitive pricing and worldwide shipping of auto parts. The founders continually add new inventory with the vision of eventually supplying enough parts for complete vehicle assembly from stock.

Website Features

The site offers an intuitive, straightforward interface with a classic look, making navigation simple. Users can search for parts directly or browse by vehicle brand and model. The platform also provides easy access to parts for older cars through detailed categories and part types.

Additional Benefits

Customers can compare prices across different vehicle models to make informed choices. The platform also offers discount gift cards, with promotional coupons often available on deal sites like Groupon and RetailMeNot.