This article offers a detailed history and overview of Wrangler denim jackets, highlighting their evolution from the brand's founding in 1948 to modern styles. It covers key model developments, design features, and material innovations, providing enthusiasts and buyers with valuable insights into Wrangler's iconic heritage. Learn about the transition from button to zipper closures, the introduction of colorful styles, and technical improvements for durability and comfort. Perfect for fashion enthusiasts, history buffs, and denim lovers seeking in-depth knowledge about Wrangler's legacy and popular jacket styles.

Everything You Should Know About Classic Wrangler Denim Jackets

Established in 1948, Wrangler traces its roots back to Blue Bell Inc., which acquired Casey Jones Inc., the brand's original owner. Rodeo performer and designer Rodeo Ben created the first collection, featuring the iconic Model 11MJ jacket. Initial designs used button closures until 1950, when zippers replaced buttons. The jackets featured shoulder vents, elastic shoulder straps, and a snug fit for freedom of movement. Wrangler's branding included the Blue Bell logo and evolving labels over the years.

By 1950, Blue Bell secured licensing with Walt Disney, and Wrangler introduced a new jacket style, Model 8MZ, replacing buttons with zippers. Subtle updates included elastic side panels. Sleeve vents were redesigned, and the jackets sported a single chest pocket alongside dual pockets at the hips. In 1956, the winter version, Model 8ML, was released. The late 1950s and early 1960s saw colorful options like the 22MJZ. In 1964, Wrangler launched broken twill denim, which enhanced durability. Models like 24MJZ added utility features, such as extra pockets, with rivets gradually phased out. Later models, like 20MJL, introduced lining for colder climates, with ergonomic enhancements at the back.

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