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Länderübergreifende Online-Kommunikation vollzieht sich dank moderner technischer Hilfsmittel in Sekundenschnelle. Wie muss ein Online-Auftritt geplant werden, so dass er international gültig umgesetzt werden kann? Wie sollte eine Webpräsenz gestaltet und eingerichtet werden, damit sie einen Europäer genauso anspricht wie einen Amerikaner, Asiaten oder Afrikaner? Anhand vielfältiger Beispiele aus USA, China und Europa untersucht Oliver Meidl kulturelle Unterschiede und deren Einfluss auf die Planung von Internetauftritten im Web 2.0-Umfeld. Die so gewonnenen Erkenntnisse werden in einem Modell für globale Webauftritte zusammengefasst, welches anhand möglicher Kundenpräferenzen bewertet wird.

"Halley's Comet has been prominently displayed in many newspapers during the last few months. For the first time in 76 years it appeared this winter, the nocturnal sky. This is an appropriate occasion to clearly visible against point out the fact that Sir Edmund Halley also constructed the world's first life table in 1693, thus creating the scientific foundation of life insurance. Halley's life table and its successors were viewed as deterministic laws, i. e. the number of deaths in any given group and year was considered to be a well defined number that could be calculated by means of a life table. However, in reality this number is random. Thus any mathematical treatment of life insurance will have to rely more and more on probability theory. By sponsoring this monograph the Swiss Association of Actuaries wishes to support the ""modern"" probabilistic view of life contingencies. We are fortu­ nate that Professor Gerber, an internationally renowned expert, has assumed the task of writing the monograph. We thank the Springer-Verlag and hope that this monograph will be the first in a successful series of actuarial texts. Zurich, March 1986 Hans Biihlmann President Swiss Association of Actuaries Preface Two major developments have influenced the environment of actuarial math­ ematics. One is the arrival of powerful and affordable computers; the once important problem of numerical calculation has become almost trivial in many instances."

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

This book, adopting machine learning techniques for the financial planning field, explores the demand for life insurance as seen in previous literature and both estimates and predicts the demand for the adoption of life insurance using these techniques. Previous studies used diverse perspectives, like actuarial and life span, in order to understand the demand for life insurance, though these approaches have shown inconsistent findings. Employing two theoretical backgrounds—ecological systemic theory and artificial intellectual methodology—this book explores a better estimation and a prediction of the demand for life insurance and will be of interest to academics and students of insurance, financial planning, and risk management.

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