Discover the top mascaras of 2017 that combine innovation and effectiveness. From curling brushes to lengthening formulas, these picks offer exceptional lash enhancements suitable for any makeup routine. Choose from luxurious, creative, or budget-friendly options to achieve stunning eye looks effortlessly.

2017's Must-Have Mascaras: Top Choices for Stunning Lashes

Finding the ideal mascara can be challenging with numerous brands and styles available. From online retailers to physical stores, the wide selection can be overwhelming. However, standout features help identify the best mascaras, making decisions easier. Below are the top mascaras of 2017 that deliver exceptional results and why they're worth selecting.

Brand: Benefit Cosmetics
Product: Roller Lash
Reasons to Choose: Priced at $24, this award-winning mascara is available in black and brown. Its innovative curling brush creates voluminous, lifted lashes, even for sparse lashes.

Its unique brush design allows for smooth, precise application. The brush is flexible, twisting and turning to achieve the desired look, making it perfect for users seeking a distinctive mascara experience.

Brand: Avon
Product: Mega Effects Mascara
Reasons to Pick: While the formula is standard, the innovative brush is the main attraction. Its thick, paintbrush style shape enables creative application angles. At $10, it’s a playful yet effective option for makeup lovers.

Brand: Guerlain
Product: Noir G de Guerlain Exceptional Complete Mascara
Reasons to Choose: Introduced in 2012, this mascara remains popular due to its luxurious appearance and advanced features. Housed in a metal tube, it includes two mirrors and dual openings for quick touch-ups and precise application on the go.

Brand: Lancôme Paris
Product: Grandiose Extreme
Reasons to Buy: Priced at $32, its curved wand ensures smooth, from-root-to-tip application. The long bristles define and add volume, earning it recognition as one of 2017’s best mascaras.

Brand: Loreal Paris
Product: Telescopic
Reasons to Choose: Known for various mascaras targeting different effects, Loreal’s Telescopic emphasizes lengthening lashes. Affordable at $7.49, it provides a noticeable extension for those desiring longer lashes.