Learn how copyright and trademark protections are vital for securing your business's creative assets and brand identity. Understand the differences between copyright and trademark, and the benefits of registering your works to prevent unauthorized use and infringement.

Protecting Your Business Assets and Brand Through Copyright and Trademark

Starting a new business often prompts the question, "Should I copyright my company’s name?" The answer is no. Copyright safeguards original creative works, not business names. Understanding copyright's purpose helps you recognize its importance in shielding your intellectual property.

What is copyright?
Copyright is a legal framework that defends original works such as literature, art, music, digital content, and architecture. It provides creators with exclusive rights to reproduce, distribute, or display their work, subject to licensing conditions.

Many assume they can copyright their business name, but that’s a misconception. Trademark registration is the appropriate method to protect your brand name. While rights can be established through common law upon publication, registering a trademark provides comprehensive legal protection nationwide, securing exclusive rights to your brand's name and logo.

Now, let’s look at why copyrighting your company’s creative content is essential for safeguarding your brand.

Benefits of copyrighting your business content

Exclusive rights: Copyright gives you complete control over your works. Others are prohibited from using your content without permission. It also allows you to monetize your creations via licensing or sales, and to reproduce or display your work freely.

Legal acknowledgment: Copyright establishes a public record, indicating your work is protected. This helps prevent infringement and facilitates legal action if necessary.

Notice of ownership: Registering your work enables you to display the copyright symbol (©), which helps prove infringement and discourages unauthorized use.