Discover how Harbor Freight Tools leverages coupons to deliver significant savings on quality tools. From humble beginnings to a major retail presence, the company emphasizes value and affordability for DIYers and professionals alike through strategic discount offers and direct sourcing. Learn how their coupon strategy boosts sales and customer loyalty, making home improvement supplies accessible to all.
Since its inception in 1977, Harbor Freight Tools has become a prominent name in the U.S. tool industry. Starting from humble beginnings, the company has grown by aligning with customer needs and industry trends. Initially serving DIY enthusiasts and professionals alike, Harbor Freight changed the game by offering durable, affordable power tools and repair supplies. Their secret lies in providing top-tier products at discounted prices through exclusive coupons and deals, making home improvement more accessible for everyone.
Harbor Freight started primarily as a mail-order retailer before expanding into physical stores. Originating in Los Angeles, they challenged the notion that discounts hurt profits by using coupons to attract cost-conscious shoppers. These discounts, sometimes up to 75%, fueled sales growth and fostered loyalty. The company's strategy of offering substantial discounts focused on high sales volume rather than narrow profit margins. Since opening their first store in 1980, they have consistently used coupons to stay competitive, sourcing directly from manufacturers to pass savings onto customers and build long-term relationships.