Discover the top influencers to follow in 2024 across beauty, entertainment, and social media. This list highlights rising stars like Huda Kattan, Lele Pons, Charli D’Amelio, James Charles, and Manny Gutierrez, showcasing their influence, notable achievements, and contributions to their industries. Stay updated with the latest digital trends and expand your social media horizons by following these renowned personalities shaping the online landscape.

Leading Influencers to Watch in 2024

The rise of influencer culture began in the late 2000s, with individuals sharing casual videos to promote brands without professional scripts. Though initially dismissed as a trend, influencer marketing grew rapidly, transforming into a thriving industry by 2009, with many influencers earning significant incomes. Here are five key influencers to watch in 2024, making significant impacts across various social media platforms.

Top 5 Influencers Shaping Your Digital Feed

Huda Kattan
Huda Kattan's Instagram presence is commanding. Her cosmetics brand leads the beauty industry, establishing her as a major figure globally.

Endorsements from celebrities like the Kardashian sisters have elevated Huda Beauty to worldwide fame. Founded by makeup artist Huda Kattan, her beauty empire emphasizes makeup as a means of confidence and addresses societal standards of perfection. Her professional account, hudabeauty, has over 50 million followers and continues to influence industry trends.

Lele Pons
With 47.7 million followers on Instagram, Lele Pons ranks among the top social media personalities. Starting out on Vine in 2013, she became the platform's first creator to reach one billion loops. Moving to YouTube, she gained over 17.6 million subscribers through comedic videos and music projects. Her debut single, Celioso, went triple platinum in Mexico. She also boasts acting roles and music awards, showcasing her versatility across entertainment fields.

Charli D’Amelio
Charli D’Amelio boasts 125 million TikTok followers and more than 9 billion views. She gained fame through dance and choreography videos, later expanding to Instagram with 47.7 million followers. Her viral content led to collaborations with stars like Jennifer Lopez and appearances on major TV programs. Charli’s brand collaborations and social media influence have made her a household name, performing at large-scale events such as Jonas Brothers concerts.

James Charles
James Charles is a renowned beauty influencer, known for bold makeup looks and creative designs. Active on YouTube, Instagram, and TikTok, he has millions of followers and is recognized as the first male CoverGirl model. His engaging tutorials and collaborations have earned him guest appearances on shows like Ellen, strengthening his role in the beauty industry.

Manny Gutierrez
Starting as a makeup artist, Manny Gutierrez built a dedicated fanbase on Instagram and YouTube, with 4 million and 4.85 million followers/subscribers respectively. He owns Lunar Beauty, a cruelty-free cosmetics line. Manny shares beauty advice and personal stories, earning respect despite a smaller following. His authentic approach and product expertise continue to attract loyal followers.