Explore the evolution of Stephen Curry's signature sneakers and his successful partnership with Under Armour. From debut models to iconic releases, discover how Curry's footwear line has grown and influenced the sneaker industry, highlighting key designs and the brand's ongoing collaboration.

Stephen Curry and Under Armour: A Winning Partnership in Athletic Footwear

Basketball superstar Stephen Curry is celebrated for his extraordinary talent and numerous accolades. Leading the Golden State Warriors, he has driven his team to three straight NBA Finals and earned two MVP titles, including the historic unanimous MVP award. Last season, he ranked 85th among NBA earners, with rumors suggesting a potential contract reaching $201 million, which could set a new league record.

Curry's partnership with Under Armour started in 2013 after Nike chose not to match their offer. The deal, valued at over $4 million annually—more than Nike's bid—signaled a new chapter. The debut of his signature sneakers, "Curry 1," occurred on February 15, 2015. The collaboration was recently extended through 2024, possibly including equity stakes. Curry has expressed a deep connection to the brand, celebrating their shared success both on and off the court.

Though the exact contract amount remains confidential, industry insiders believe it includes ownership options. Curry mentioned, "Our first two years achieved great milestones, and I am excited to continue shaping the brand's legacy throughout my career."

Key Curry Sneakers:

Under Armour Curry 5 Pi Day: Launched on Curry’s birthday, March 14, 2018, aligning with Pi Day, featuring a black knit upper and a Pi symbol. It sold out rapidly, prompting a re-release within a month. Price at $130, it’s a hit among players and sneaker fans.

Under Armour Curry 4 “Dance Mom”: A limited edition for Golden State Warriors season ticket holders, inspired by a passionate fan, showcasing vibrant design elements on a blue and white base.

Under Armour Curry 4 Low: An all-red variant inspired by Curry’s participation in the UN’s "Nothing But Nets" campaign. Priced at $120, it offers excellent value for collectors.

Since 2015, sales of Curry’s signature shoes have grown by over 350% through early 2018, rivaling other major brands outside Nike’s Jordan line. This growth highlights Curry’s significant influence in sports footwear.

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