Discover Cabela's rich outdoor retail history and enjoy exclusive deals on gear for hunting, fishing, and camping. From humble beginnings in Nebraska to a global outdoor leader, Cabela's offers great savings through its CLUB PROGRAM and extensive product range. Explore their catalogs and online store for the best outdoor gear and promotions.
Gear up for your outdoor expeditions with exclusive discounts from Cabela's. The store features a variety of deals, rebates, and promotional offers through its Cabela's CLUB PROGRAM. Browse different categories to find savings on hunting, fishing, and camping gear. Cabela's ensures customers receive discounts on top brands and product categories to maximize outdoor enjoyment.
Founded unexpectedly in the 1960s, Cabela's has grown into a global leader in outdoor retail, specializing in fishing, camping, and hunting supplies. The company originated when Dick Cabela purchased fishing flies during a trip to Chicago, intending to sell them profitably in Nebraska.
After an unsuccessful start with classified ads, Dick's perseverance led to another campaign offering introductory discounts, which attracted strong customer interest. This success marked the beginning of Cabela's rise in the outdoor retail industry.
Initially, Dick used direct mail to distribute catalogs, fueling sales growth. His wife, Mary, helped expand product offerings. As demand increased, the couple moved from their kitchen to a basement and later to a larger 50,000-square-foot facility in Sydney, Nebraska.
By 1963, Dick persuaded his brother Jim to join the company, turning it into a family enterprise that focused on reinvesting profits for expansion. Today, Cabela's operates from a 250,000-square-foot hub along Interstate 50. Their renowned catalogs cover archery, fishing, boating, camping, and outdoor activities, serving customers across all US states and over 125 countries. The company also maintains a strong online presence at www.cabelas.com, connecting outdoor enthusiasts worldwide.