Mazda's KODO design philosophy, led by Ikuo Maeda, emphasizes dynamic motion and energetic aesthetics. Inspired by martial arts, the design features bold, animalistic forms that symbolize vitality and agility. This innovative approach has redefined Mazda’s vehicle identity, blending craftsmanship with a lively, captivating look. The approach influences both exterior and interior design, making Mazda cars desirable for those seeking vibrant, premium automobiles.

Discover Mazda's Progressive KODO Design Concept

Mazda's iconic design philosophy, known as KODO, has become a hallmark of its vehicle collection in recent years. Led by chief designer Ikuo Maeda, this style embodies a lively and vigorous aesthetic. Taking over from Laurens van den Acker in 2009, Maeda introduced a new perspective that redefined Mazda’s visual identity. Unlike Acker's flowing, organic shapes inspired by water and breeze, Maeda's vision highlights bold, animal-like motion, capturing moments full of tension and readiness.

Drawing inspiration from martial arts such as Kendo, Maeda envisions vehicles as fierce predators ready to strike. This philosophy captures the 'Soul of Motion,' or KODO, representing agility and energy. The exterior hints at explosive movement, while the interior details foster a captivating experience. Mazda strives to imbue its cars with vitality and personality, emphasizing dynamic design and craftsmanship, making them highly appealing even at premium levels.

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