Explore top investment brokerage firms like TD Ameritrade, Ally Invest, and Fidstrade, known for competitive pricing, extensive ETF options, and diverse trading services. These firms cater to both casual and active investors seeking reliable and cost-effective brokerage solutions.

Premier Investment Brokerage Companies to Keep an Eye On

As the investment environment continues to change swiftly, investors are presented with a broader selection of brokerage services. From well-established leaders to innovative newcomers, each offers distinct features tailored to various investment styles. In a competitive industry, brokerage firms strive to enhance profits while controlling costs. Noteworthy companies trusted by many include:

TD Ameritrade:

Charges approximately $6.95 for each stock or ETF transaction. It offers access to over 100 commission-free ETFs from different providers and supports both government and corporate bonds. Trades can be executed via automated phone at $34.99 or through dedicated brokers at $44.99, with options contracts costing an extra $0.75 each.

This platform is known for its extensive range of commission-free ETFs and fixed-income products. It also provides competitive trading options, including automated and live broker assistance.

Ally Invest:

Stock trades typically cost around $4.95 each, with options contracts priced at $0.65 per trade. Active traders with high balances or frequent transactions could reduce costs—down to $3.95 after completing 30 or more trades quarterly or maintaining an average balance above $100,000. Automated phone trading is complimentary.

Fidstrade:

Trading shares and ETFs has been lowered to $2.95 from $4.95. Options trades cost only $0.50 each. Mutual funds with sales loads are free, while no-load funds are $9.95 per transaction. Additional charges might apply if choosing to trade through a live representative, depending on the specific investment product.