The 2024 Fiat Strada is a versatile, efficient pickup offering multiple trims, advanced safety features, and attractive pricing. It combines practicality with style, making it an ideal choice for urban and off-road adventures. With promotional deals frequently available, owning this robust vehicle is more accessible than ever.

2024 Fiat Strada: Highlights, Pricing, and Special Deals

Recent years have seen remarkable growth in the automotive industry, with Fiat at the forefront. The Fiat Strada, a compact pickup truck, was Brazil's best-selling vehicle in its segment in 2023 and remains popular since 2021. The 2024 model introduces significant updates, including a Turbo 200 Flex engine, limited-edition variants, and improved safety and design elements, establishing it as a versatile and robust pickup.

Key Features of the Fiat Strada

The lineup offers three driving modes—Automatic, Manual, and Sport—and includes trims such as Endurance, Freedom, Volcano, Ultra, Ranch, and the exclusive Edizione 25.

The base trims, Endurance and Freedom, feature essential equipment like 15-inch steel or alloy wheels, basic audio with two speakers, traction control, electric windows, ABS with EBD, and Hill Hold Assist. Higher trims such as Volcano, Ranch, and Ultra come with 16-inch alloy wheels and sportier styling. The Ultra trim adds LED fog lights, a rugged skid plate, wraparound tail lights, a bold front grille, leather seats, and a Sport button on the steering wheel, powered by the Turbo 200 Flex engine.

The Edizione 25 Limited Edition stands out with darkened 16-inch wheels, glossy black mirror caps, and premium materials, along with advanced tech features that enhance comfort and style.

Cargo Capacity and Versatility

The Fiat Strada combines compact dimensions with a practical cargo bed, supporting load capacities from 650 kg (double cab) to 720 kg (single cab) and towing up to 400 kg. Its ground clearance varies from 185 mm to 214 mm, enabling effective navigation through different terrains.

Engine and Performance

Powered by a 1.0-liter Turbo 200 Flex three-cylinder engine, the Strada delivers 130 horsepower with ethanol and 125 horsepower with gasoline, along with 200 Nm of torque. It accelerates from 0 to 100 km/h in approximately 9.5 seconds, offering a blend of efficiency and lively performance.

Interior Comfort and Features

The cabin seats five comfortably and features intuitive controls, an infotainment system, two USB ports, rear electric windows, and other practical amenities, emphasizing usability and comfort for all occupants.

Design and Maneuverability

Despite its compact stature, the Fiat Strada provides ample space for passengers and cargo. Its smart design facilitates easy city driving while offering generous interior and cargo dimensions, accented by Fiat’s distinctive grille and headlights.

Safety Features

Fiat prioritizes safety with features such as LED headlights, automatic climate control, remote central locking, tire pressure monitoring, rear parking sensors, and a reversing camera. Higher trims include ABS brakes, electronic stability control, hill start assist, and multiple airbags for comprehensive safety.

Pricing and Offers

Prices vary depending on the trim and features, starting at approximately R$ 100,990 for Endurance, R$ 106,990 for Freedom, R$ 114,990 to R$ 120,990 for Volcano, R$ 132,990 for Ranch and Ultra, and around R$ 135,990 for Edizione 25. Fiat dealerships frequently offer discounts, financing options, and promotional deals, especially during key automotive events, making ownership accessible for many.