Under Armour, founded in 1996, has become renowned for its high-performance sportswear driven by innovation. From moisture-wicking shirts to biometric tracking gear, the brand continues to lead in athletic apparel, emphasizing comfort, durability, and advanced technology. With products for both men and women, Under Armour remains a trusted name for athletes worldwide seeking reliable sports gear designed for optimal performance and comfort.

About Under Armour

Established with the aim of producing high-performance sports gear, Under Armour has emerged as a prominent name in athletic clothing. The brand's origins trace back to 1996 when Kevin Plank, a football player at the University of Maryland, set out to create apparel that kept athletes dry, cool, and lightweight during rigorous activity. His debut product, the HeatGear T-shirt, employed moisture-wicking synthetic fabrics to enhance comfort. Starting from his grandmother’s basement, Plank gradually grew the brand, introducing innovative lines like ColdGear and AllSeasonGear to serve diverse athletic needs.

In 1998, Under Armour relocated its headquarters to Baltimore, marking its expansion. The company has continually innovated, launching products such as the Recharge Suit in 2009 to promote recovery and the UA Armour39 in 2011, integrating biometric sensors to track performance. Its offerings also include women's apparel like the Armour Bra, focusing on comfort and fit. Under Armour is recognized for its dedication to innovation, integrity, and dependability within the sportswear sector.