Lucky Brand, founded in California in the 1990s, is renowned for its premium denim, vintage-inspired designs, and authentic American style. With over 250 stores and widespread online availability, the brand appeals to creative and free-spirited individuals. Known for distinctive patches, handcrafted quality, and a wide product range including children's clothing, Lucky Brand continues to grow globally. Valued at around $225 million, it competes with major brands like Levi's and Diesel, maintaining a rich heritage of timeless fashion blended with modern trends.

All You Need to Know About Lucky Brand Clothing

Originating in California in the early 1990s, Lucky Brand became famous for its high-quality denim products. Founded by Gene Montesano and Barry Pearlman, the company gradually expanded into outerwear, casual apparel, and accessories. In late 2013, Leonard Green & Partners purchased Lucky Brand for around $225 million. Celebrated for its genuine American denim and vintage-inspired style, Lucky Brand stays true to its roots, blending classic designs with contemporary trends. Today, the brand operates over 250 stores across North America and reaches customers worldwide via online sales.

The Lucky Brand name embodies good fortune and positivity, which reflects in their stylish designs, high-quality fabrics, and distinctive patches and pockets. Customers favor their distressed, faded, or solid-color jackets, often customized for a personal touch. Their clothing line resonates with creative, free-spirited individuals, and fashion enthusiasts. Following the acquisition, Lucky Brand added children’s apparel for ages 10 and above, increasing their market reach. Products are made in countries such as Indonesia, China, Peru, Vietnam, Mexico, and Sri Lanka, with handcrafted details that enhance quality. Priced between $99 and $149, Lucky Brand competes with brands like Levi’s, Diesel, Banana Republic, Gap, and more. Their brand ambassadors include models and bohemian style advocates, emphasizing their unique fashion sense. Valued at approximately $225 million, Lucky Brand has experienced significant growth, establishing a strong international presence.